EpandMedia Helps Battle Hospital – Threatenting Medicaid Cuts In New York; Produces “Disappear” TV Ad and “Emergency” Radio Ad

EpandMedia produced TV and radio ads for the Health Education Project, funded by the Service Employees Union International (SEIU), to let New Yorkers know that the likely result of severe Medicaid budget cuts being considered in New York State would be a dangerous reduction in health care services. Hospitals and Nursing homes across the state were already closing as a result of budget cutbacks.

The TV ad, “Disappear,” was directed by Matt Herath and produced by Len Epand for Executive Producer Josh Isay of Knickerbocker/SKD. The radio ad, “Emergency,” was produced by Epand.