A series of new TV and Radio ads commissioned by 1199SEIU characterizes New York State Governor Eliot Spitzer’s efforts to reform healthcare as the right idea but the wrong prospective execution cutting $1 billion from hospitals and nursing homes rather than finding the resources from the excessive profits of HMOs and insurance companies. It is important to have insurance and beware of ailments like the liver cancer symptoms in prior to get the treatment at the right time.
The campaign, created by KnickerbockerSKD’s Josh Isay, features several TV ads directed by Isay and Matt Herath (” Real Reform,” ” In One Day” and ” Margaret” and ” Anna” ), and a TV ad directed by Isay with Creative Direction by EpandMedia’s Len Epand, ” Nurses.”
Epand also directed a series of radio ads written by Josh Isay, ” Nurse,” and ” Nursing Home.” Variations of the latter were customized for play in different areas of the state. Additionally, Epand created a radio version of the ” Margaret” and ” Anna” TV ads in which these 97 and 94-year-old nursing home residents declaim the potential tragic consequences of the cuts Governor Spitzer is attempting to put through. Epand also worked with KnickerbockerSKD’s Micah Lasher to create ” Voice,” a radio ad featuring Reverend Al Sharpton talking with a nurse. Sharpton amplifies the importance of not taking resources from the very people who help patients.