The November 2013 election concluded and once again Epandmedia was behind a number of successful campaigns.
The first, for Proposal One for New York State, would allow up to seven Las Vegas-styled, privately owned casinos to be built in the state. Four will be built upstate, and then, after seven years, lawmakers could vote to open a casino in New York City. The ads conveyed the large number of good-paying jobs that would result, the major funding for education that would flow from the casinos, and the fact that revenues will now be able to remain in the state rather than go elsewhere, easing property taxes.
Proposal One easily passed with 57% of voters supporting the measure.
Epandmedia produced a series of three different television ads and one radio ad. The first TV ad, “Strongly Support,” pointed out the rare fact that both Democrats and Republicans support the measure. In New York City, said the ad, Mayoral contestants Bill De Blasio and Joe Lhota were checking the same box: Yes on Prop One. The Long Island ad cited that opponents for the County Executive seat, Tom Suozzi and Ed Mangano, were also voting Yes on One. A generic version played upstate.
The second ad, “Good Jobs,” trumpeted a recent deal between a major gaming company and their labor unions that would raise salaries by large measures, cementing just what new good-paying jobs means to real people.
The third TV ad, “Newspapers,” which aired in upstate markets, cited the support and endorsements of major papers throughout the state. But perhaps one of the key elements of “Jobs” and “Newspapers” was that they told voters that they needed to flip the ballot over to the back to find and vote yes on Proposal One.
The 30-second radio ad – “All Agree” – brought together Proposal One’s major selling points forming a compelling closing argument.
KEN THOMPSON WINS INFLUENTIAL BROOKLYN DISTRICT ATTORNEY OFFICE
Epandmedia produced radio ads for Ken Thompson, who ran for Brooklyn District Attorney. Thompson first won the Democratic primary against longtime incumbent Charles J Hynes. Unhappy with defeat, Charles Hynes ran against Thompson as a Republican in the general election. Nevertheless, Thompson, a former federal prosecutor, went on to defeat Hynes with 73% of the vote.