Working with Washington DC-based SKDKnickerbocker on behalf of Majority PAC, EpandMedia’s Len Epand creative directed a key radio ad that aired just before election day in support of three-term U.S. Representative, Democrat Christopher Murphy’s bid for U.S. Senate. Murphy triumphed over Linda McMahon, the much better financed Republican and former World Wrestling Entertainment executive. The seat had been held by retiring longtime Democratic and Independent US Senator Joe Lieberman.
The ad – “In the Ring” – took McMahon to task for a proposed tax cut which would hurt the middle class while helping the rich, and for stating that she was willing to phase out Social Security. Conversely, the ad highlighted that Murphy would protect Social Security, and cited his endorsement by the “New York Times.”