EpandMedia completed creative post production on a TV ad for SEIU Healthcare Pennsylvania, “One Family’s Story.” The ad focuses on the struggles of one young family to make ends meet financially and find time to properly raise their young kids — despite working long shifts over many years for the University of Pittsburg Medical Center (UPMC), the area’s largest employer. In some cases low pay has forced some UPMC employees onto public assistance. The SEIU is seeking reasonable living wages and conditions for its workers. The shoot was directed by Bridget Cusick of Berlin-Rosen. EpandMedia’s Paul Levin edited with creative direction by Len Epand and sound design by Michael Hansen.
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