Client: New Yorkers for Economic Growth
EpandMedia produced and Len Epand creative-directed two television ads — “Bulletin Board” and “Imagine” — advocating the New York State legislature approve the sale of wine in grocery stores, with licensing fees helping fund education and healthcare in the state.
Commissioned by New Yorkers for Economic Growth and Open Markets, “Bulletin Board” aired on TV and the internet, telling its story with a humorous edge to demonstrate that the larger interests of almost every citizen and public group in the state stood against a tiny but powerful minority of one special interest group.
BerlinRosen Public Relations’ Blake Zeff served as lead consultant/creative.
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