Commissioned by consulting firm SKDKnickerbocker, EpandMedia has collaborated on a series of radio ads and TV sound designs for Maryland Attorney General Doug Gansler on his quest to win the Democratic Primary nomination for Governor. One radio :60, “Stood Up,” underlines Gansler’s willingness to take on tough fights, including protecting individuals against domestic violence, cyber bullying and online predators. Another, “Job Interview,” is a mock job interview with Gansler’s key opponent. The mini-dramatization highlights why the opponent shouldn’t get the gubernatorial nomination: his mismanagement of Maryland’s Healthcare Exchange website development has cost Marylanders crucial coverage and hundreds of millions of dollars.
Both spots were creative directed and produced by Len Epand.