Collaborating with Metropolitan Public Strategies, EpandMedia created “My Story” a :30 second television ad to air in Philadelphia during the 2016 Democratic National Convention the week of July 25. The ad—also in :60 and :15 second versions—feature Quirtina Crittenden, a black woman who started the #AirbnbWhileBlack movement, speaking about her experiences with discrimination using the home-sharing platform Airbnb. In the :60 spot, which is playing on a video truck driving around the convention center, Crittenden addresses Democratic Presidential Nominee Hillary Clinton directly and urges for change in Airbnb’s practices. The :15 second version will play on digital outlets
Share Better—an advocacy group partnering politicians, housing and tenant groups, and unions—commissioned the ads.
“We are bringing these issues to Philly because the eyes of the country will be there and our coalition believes this company needs some good old-fashioned accountability from our country’s leaders,” said Metropolitan Public Strategies’ Neal Kwatra, chief strategist of the New York and national anti-Airbnb campaign. The campaign has received national media attention, including articles in the NY Daily News and The Hill.
EpandMedia’s Len Epand directed the spots, with editing and mixing from EpandMedia’s Kyle Oppenheimer.