Commissioned by SKDKnickerbocker, EpandMedia produced a pair of radio ads for the Healthcare Education Project to air in upstate New York and New York City. “Quiz” and “Fund” explain the importance of a health insurance guaranty fund and urge voters to tell their legislators that New York — the only state in the US without one — needs a health insurance guaranty fund to protect patients and healthcare providers.
For the Connecticut Healthcare Association EpandMedia produced “Bill.” “Bill” features a real patient by that name whose life was saved by the quality of care provided by a Connecticut hospital. But, as Bill explains, that sort of care is now in jeopardy due to excessive taxes — hospitals are taxed 30 times more than any other organization — and budget cuts Governor Dannel Malloy has imposed on them. The ad implores Connecticut residents to demand that the Governor stop endangering people’s health by cutting healthcare.