EPANDMEDIA PRODUCES “QUALITY” TV AD FOR SEIU-HEALTHCARE ILLINOIS

EpandMedia produced “Quality,” a TV ad for SEIU-Healthcare Illinois, to drive home to Southern Illinois-based hospitals that, if those hospitals utilized SEIU-Healthcare professionals in providing home care, day care and other health services, it would significantly benefit their patients’ results. The ad utilized photographs of real SEIU-Healthcare workers helping patients, with graphics reinforcing the message. Executive produced by Bridget Cusick of Berlin-Rosen, “Quality” was creative directed by Len Epand and edited by Michael Hansen at EpandMedia.