Epandmedia produced “Right Choice :60 and :30” two radio ads for Caesars Entertainment Corporation. In the ads a woman narrator explains why she believes the community should support Caesars in Woodbury. Caesars is vying to build a Casino and Entertainment complex in the area after gaming was legalized in New York State last year. The ad proposes a plan that will create long lasting relationships with local businesses and generate millions of dollars in revenue each year — including funding for education.
The ads were creative directed by Len Epand and engineered by EpandMedia’s Kyle Oppenheimer.