In association with New York and Washington, DC-based ad agency SKDKnickerbocker, EpandMedia produced and sound designed several TV and radio ads for Attorney General Eric Schneiderman. In the Democratic primary Eric Schneiderman defeated four other candidates and in the general election went on to defeat Republican Daniel Donovan by a comfortable 10% margin.
The ad campaign underlined Schneiderman’s promise to fight corruption on Wall Street and in Albany. In contrast, Donovan was painted as a Wall Street insider. In the shadow of the financial crisis Schneiderman’s promise to police Wall Street resonated with New York voters.
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For more information, please contact EpandMedia by phone (212.354.8188) or via email (info@epandmedia.com).