Epandmedia produced three television ads and one radio ad for New York Jobs Now Committee, a coalition of business and labor interests, advocating the passage of Proposal One which appears on the back side of November 5th’s New York election ballot.
The ads stress that by amending the state constitution to allow casino gaming the state would be helped in several important ways: Creating many new good-paying jobs, keeping significant gaming revenue in-state that would have gone out of state, and providing a lot of badly needed new funds for education. The ads were directed and produced by EpandMedia’s Len Epand.
The ad campaign garnered much media coverage, such as this in Politicker:
The first spot, “Strongly Support,” highlights the refreshing fact that Prop One was one issue both Democrats and Republicans support. The New York City versions cite that both Mayoral candidates — Democrat Bill De Blasio and Republican Joe Lhota — will be voting for it. A version airing in Long Island points out that both Democrat Tom Suozzi and Republican Ed Mangano, rival candidates for County Executive, favor of it. And a generic version notes the rare comity of both Democrats and Republicans finally agreeing on something – the passage of Proposal One.
The second ad, “Good Jobs,” airing in New York City, emphasizes recent deals with gaming companies and employees that raises salaries and promises to apply to the new jobs that will result from the passage of Prop One. A third, “Newspapers,” airing in upstate towns, highlights the broad support Prop One has gained from influential papers across the state, from Rochester’s “The Democrat and Chronicle,” Elmira’s “Star Gazette,” and “The Buffalo News” to New York City’s “The New York Observer.”
The radio ad –“All Agree” — airing in New York City and Buffalo, highlights the key benefits of Proposal One, concluding it’s “something all New Yorker can agree on.”