Moral Test

Client: SEIU

EpandMedia produced and Len Epand creative-directed “Moral Test,” a TV ad funded by the SEIU-Healthcare Illinois and Indiana and advocating the continued state support of Illinois’ home healthcare system. The ad begins with a quote by Vice President Hubert Humphrey: “The moral test of a government is how it treats…” that connects with contemporary people – a child, a senior and a disabled person – completing the sentence: “…those in the dawn of life, those in the twilight of life, and those with disabilities.” It then asks if Illinois is passing or failing that test, threatening budget cuts that would cut funding that is vital to the young, old and disabled.

BerlinRosen Public Relations’ Alex Navarro-McKay and Valerie Berlin served as lead consultants and creatives on the project.

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