Shake Things Up

Client: Michael Bloomberg

For the third time, EpandMedia produced the TV ad campaign for Bloomberg For Mayor, this the 2009 campaign, all in conjunction with ad agency SKDKnickerbocker.

The ads helped New York City Mayor R. Bloomberg win a third term victory over Democratic NYC Comptroller William Thompson. The victory was considered significant as the mayor faced an anti-incumbent atmosphere similar to that which brought down New Jersey Governor Jon Corzine.

The campaign was led by Chief Consultant Bill Knapp, with support from Creative Director Matt Herath, Producer Len Epand, Executive Producer Damon Miranda, and consultants Keith Kincaid and Sally Francis. EpandMedia also sound designed and mixed all of the ads, and produced several radio ads.

EpandMedia produced Bloomberg’s 2001 victory over NYC Public Advocate Mark Green and his 2005 win over Bronx Borough President Fernando Ferrer.

Update Required
To play the media you will need to either update your browser to a recent version or update your Flash plugin.